Wedding Venue Coaching

Strategic Support for Wedding Venue Owners Who Want to Book More, Make More, and Stress Less

What If Your Venue Wasn’t Just Busy—It Was Booked with Intention?

You Didn’t Open a Venue to Chase Ghosting Couples and Second-Guess Your Prices...You opened it to build something beautiful. Something profitable. Something that didn’t involve replying to 9pm emails asking, “Do you offer chairs?”

But if you’re anything like the venue owners I coach, you’re probably feeling:

  • Frustrated by inconsistent inquiries and ghosting couples

  • Stuck in a pricing spiral of “too high?” “too low?” “help?”

  • Getting booked, sure—but not booked smart to maximize profits

  • Overwhelmed by the pressure to do all the things while still turning a profit

  • Dreaming about how to actually scale your venue without losing your weekends or your mind

Good news: you don’t need luxury vibes or 400-acre vineyards to make your venue wildly successful.

You just need strategy that actually works for how today’s couples think and buy.

Wedding vendor coach Jes Barkman in a wedding venue

This Coaching Is for You If You’re Ready to:

  • Attract more of the right couples (and fewer price-shoppers with red flag energy)

  • Increase your booking value per couple without being pushy

  • Create packages and offers that sell themselves

  • Add new income streams that make sense for your venue

  • Turn tours and consults into “heck yes” bookings

  • Actually enjoy running your venue again (wild, I know)

Whether you’ve been at this for a few years or you’re just getting started—this is your shortcut to running a venue that books better, earns more, and doesn’t steal your sanity in the process.

Here's What You Get When We Work Together

  • Real, honest, strategy-first conversations where we untangle what’s not working and rebuild it into something that does.

    These 60-90 minute calls can be scheduled via Google Meet or standard call Tuesday, Thursday or Friday. Google Meet calls can be recorded if you’d like to reference back to the session.

  • Let’s look at your pricing, packages, inquiry process, and guest experience from a couple’s perspective—and fix what’s making them bounce.

  • Get inside the head of modern couples AND their planner (don’t worry, I’ve been there—thousands of times) and learn how to lead them toward the yes.

  • We’ll strategically increase how much each couple spends with you using smart offers, upgrades, and irresistible packages.

  • Think: micro wedding options, weekend buyouts, add-on services, preferred vendor programs—let’s diversify those dollars.

  • Email templates, inquiry workflows, pricing calculators, systems—so you’re not reinventing the wheel every week.

  • Need a gut-check between calls? You’ve got email or Voxer access so you’re never stuck staring at your screen wondering what to do next.

results

results

After coaching, you’ll:

  • Book smarter, not harder (and yes, raise your rates with confidence)

  • See bigger results per couple—more revenue, less burnout

  • Stop guessing about pricing, packages, or what to post on Instagram

  • Add new offers that make your venue a heck yes for your dream clients

  • Feel like the confident CEO your venue deserves

    And best of all? You’ll finally run your venue instead of letting it run you.

  • Snow-capped mountains under a cloudy sky.

    Gold mountain ranch

    “Jes is a rare and invaluable asset—someone who brings a powerful combination of hands-on industry experience, entrepreneurial vision, and an ever-expanding professional network. Her impact on our venue has been nothing short of transformational. In just a couple of seasons, Jes has helped generate a six-figure increase in revenue, positioning us for long-term success. Talents like hers don’t come around often, and we truly wouldn’t be where we are today without her leadership and insight. Partnering with Jes is one of the best decisions we’ve ever made—and one you absolutely won’t regret.”

    Keller Herrin
    Operations Manager

  • WILD BASIN LODGE

    Jes is an absolute powerhouse in the wedding industry! As a seasoned wedding professional myself, I reached out to her because I needed a fresh perspective—someone who truly understands the big picture. Jes brought the outside perspective I was looking for and turned it into actionable insights by challenging me with fresh ideas and helped “shake things up” in the best way.

    Her recommendations weren’t about competing; it was all about refining and highlighting what makes us special.

    In sales, time is money, and every conversation with her was worth it.

    Hawley - Sales Manager

  • LIONSGATE EVENT CENTER

    Working with Jes was truly one of the greatest professional joys of my career. Her drive, dedication, and passion for the wedding industry are unmatched. Jes brings a rare combination of deep industry knowledge—especially in sales and operations—with a gift for creating thoughtful, actionable strategies that actually make a difference.

    She has an incredible way of connecting with people—clients, teams, and fellow vendors alike. Her warmth and charisma make everyone feel seen and supported, and her advice is always spot-on. She doesn’t just consult; she partners with you, investing her heart into your success. Jes consistently goes above and beyond, and you walk away from every interaction feeling inspired, energized, and ready to take on the world.

    If you're looking for someone who truly gets it—someone who understands the business of weddings and how to make yours thrive—you couldn’t be in better hands than Jes.

    Alex Turney - General Manager

Ready to Stop Spinning Your Wheels?

You’ve got the space. You’ve got the heart.
Now let’s make sure you’ve got the strategy to back it all up.

Let’s chat and figure out exactly what’s keeping your venue from hitting its next level—and map out a plan to fix it (without flipping your whole business upside down).

FAQ’s

  • Yep—and honestly, it’s the best time to get support. Skip the trial-and-error phase and start with systems that actually work.

  • Absolutely not. Most of my clients aren’t luxury. We focus on creating value-rich offers that resonate with modern couples who want more than a pretty space—they want an experience.

  • A: No problem! I will guide you through everything you need to know from vendor partnerships to setting up a stress-free process.

  • Clients typically see more confident bookings, increased per-couple revenue, and smoother operations within the first few weeks. Some double their income streams. Some just sleep better at night. You’ll get what you need.

  • I offer 1-3 month coaching packages, plus VIP sessions if you want a faster deep-dive. We’ll pick what works best for you.

You Built Something Beautiful. Let’s Make It Profitable.

You're not here to play small—and you sure as hell didn’t sign up to be overworked and underpaid.

Let’s turn your venue into the strategic, income-generating business it’s meant to be.