Let’s talk about pricing—that thing that makes wedding pros break into a cold sweat. If you’ve ever thought, “Am I charging too much? Too little? Will they think I’m crazy?”—first of all, breathe. Second, let’s fix that.

Because here’s the truth: Your pricing should work for you, not against you. And if you’re constantly overworked, underpaid, or dealing with clients who nickel-and-dime you (looking at you, “Can I get a discount?” Karen), then it’s time for a pricing makeover.

Let’s be real for a second—paying for ads can feel like throwing money into a black hole and hoping for the best. And who has the time (or budget) for that when you’re already juggling inquiries, timelines, and that one client who wants to know if you “do discounts” (hard pass)?

Good news: You don’t need Wedding Wire, The Knot, Facebook, Instagram, or Google ads to get booked out. Instead, let’s talk about free, organic strategies that actually work.